In 1966, a free spirited rock promoter named Chet Helms teamed up with a bunch of hippies and started putting on some of the greatest rock events of all time. They called their commune/promotions company, The Family Dog.
To spread the word about its live events, The Family Dog handpicked a small army of graphic artists to design promotional posters and flyers. The most influential of the group became known as the ‘San Francisco Five’. They would go on to produce some of the most iconic and memorable imagery in the history of rock and roll.
The art of The Family Dog captures the spirit of free expression. It reflects the bold, experimental freedom of the era and it serves as a guidepost for future generations who long for peace, love and understanding.
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