Chic & Love is a ‘street-style’ fashion and accessories brand aimed at the digital generation – this is a strategic alliance that aims, in part, to bring the Swarovski brand to a younger audience, thereby further extending the participation and awareness. Rather than making this solely aspirational, consumers of all ages can now make Swarovski a lifestyle choice through Chic & Love. In 2013, the value of the Swarovski brand was estimated to be US$5.2 billion, ahead of Burberry, Hennessy, Moet & Chandon and Fendi.
If you’d like to add some sparkle to your product range, then please get in touch and click here
